Just saw a interview with John Mackey.. " Be honest with customer"
OOOOOOOOOOOPS. Lets be honest about the fish section John. Lobsters, why don't you sell live lobsters? Because they are crowded?? That is what they do in the wild. There probably isn't anything in your stores that could be more natural than lobsters. But you don't sell live lobster anymore because... lets be honest John. You don't know how to take care of lobsters and you couldn't make big profits like so many of your other products.. What other products are in there that are a illusion of honest. Not you !