It’s incredulous that this company has fallen so quickly from its once lofty highs. If nothing immediate occurs, and the stock remains below $1.00, the SEC will notify them of their potential delisting from NASDAQ. Although it’s been more than 3 weeks since BT “resigned”, what actions have the BOD and President taken to re-instill the confidence of the shareholders, the market, and the consumer's desire for this gemstone Moissanite?
The meeting two weeks ago only proved one thing – there’s $40 million in inventory with no clear cut manufacturer to produce products for the consumer (K & G is out of the picture), there is no clear and concise marketing and sales plan from the President/CMO who has been in his position over 2 years (even though he says he’s only been there 100 hours?!?). So what’s to become of 3rd Q and 4thQ sales and profits? Inventory sitting in a vault doesn’t generate either sales or profits – if it sits and doesn’t sell then its value is nothing. In order to salvage the potential sales of this holiday season, quick, decisive and definitive action must be taken by management now.
C & C’s management and its BOD must look to re-invent itself by facilitating the development of additional revenue streams, creating a consumer recognized and desired brand product, find additional areas of distribution, and make its decisions immediately before CTHR becomes another inconsequential OTC stock. Different results cannot be achieved by continuing to do things the same way - and the time for action is today - not tomorrow.