Under a new PUC ruling, people who don't pay their bills typically get switched to the supplier of last resort. That's us. http://biz.yahoo.com/djus/020822/1931000869_1.html There are a lot of advantages to being a deregulated utility. You can "cherry pick" the best big industrial customers by giving them sweetheart deals. I used to work at a facility in Ohio that used more electricity then the city of Cincinnati. That's the kind of customer utilities will fight over.