The company might have a good product and a good concept but as long the numbers are not improving this will not stay up. They are selling pizza at a low margin and they have around 300 open stores. Pizza Hut, in comparison has 7500 locations and Domino Pizza has around 5000 locations. Even if they open 50 more locations it won't change significantly change the stock price. I was buying into this hype in 2011 and this stock slowing declined, after numbers have been revealed. Same will happen here. Take your profits and jump on it when the time is right!
No, I did not miss profit because I shorted 4000 shares at $9,- and made $12000,- profit. I lost money in 2011 because I was buying into a hype. Stocks rise on good earnings and this thing had worse earnings in comparison to last year. They opened 30 more stores from 2011 and were still not able to post profits. I am not making this up. Just read the earning report. This stock might be a good investment but certainly not any time soon. If you like to hold for a few years that's your call. I am not attacking anybody. I wish all you guys making money.