Adding SKUs at this point is a mistake; it's great to have variety, but they're wasting too much of their resources having variety at the expense of streamlining their distribution process.
For instance, when they started talking about the K-cups, they talked about having a package of 24 (can't recall the exact number) and a corporate package of 28 - it was a difference of about 4 K-cup packs - it's a negligible difference, but because it's 2 different SKUs, it adds to the expenses - different packages, different listings, different inventory, etc. It's one thing if they had a package of 24 and a package of 48, but the difference in size that they had was stupid for what they were offering.
Instead of spewing constant negativity I imagine you wished you would have jumped on board somewhere around the time this stock dropped to around 8 cents per share. Hopefully you have learned some important life lessons in the process.