I don't have anything against this company; it's just so grossly underfunded for what it wants to do that its survival is in serious doubt. You who love its coffee are too blind to see that very obvious reality. They got a good product and they should stick to what they do best - growing it - and use an already existent distribution system instead of reinventing the wheel for the millionth time.
I have no qualms calling it as it really is - a strike is a strike no matter who the batter or pitcher is. Jsteveco and principletrader are wild swingers and strike out a lot. Toevs is an egotistical player who thinks it's all about him.
No, brophtron and I are not the same person and we don't know each other. I consider him a good umpire although I don't agree with his every call as I'm sure he does mine. The big difference between us is I have no problem telling you when you should go home and he will try to coach you in hopes you'll get better.
The folks pretending this isn't high risk are just blowing smoke. They have to know it. I know it.
But with high risk comes high reward, sometimes. Also, high risk brings total loss, sometimes.
I am very high on this company because I don't have a better option to spend my high risk, high reward dollars. I love taking some chances when I feel the time is right. I am convinced this is the one to choose for several reasons which I will get to in a second. I have also convinced several other of my friends to invest based on the simple fact that it is trading under $1 because of all the uncertainty and risk. If there was no risk, it would be trading much, much higher. And as/if the risk starts to get mitigated, look out. People will jump on this bandwagon in bunches.
This is the right company for me to invest in because of the Marley name and peoples obsession with celebrities. You can't put a price tag high enough on it. People are drawn to celebrities through reality shows, websites, tabloids, tv, magazines, and on and on. The girls in my family gossip about celebrities endlessly. People will wait hours to get an autograph or even a glimpse of a celebrity. And better yet, it doesn't take much celebrity for people to get all excited. Rohan may not be much of a celebrity, but his name is good enough to sell coffee. People born into rich families with famous last names most times have charmed lives. It isn't often you get a chance to piggy back on ones back. This is a chance. I'm all over it.
So no, I don't care about the analysis of the financials. And no, I am not too blind to see it. But that is why the price is $0.46 and technically overpriced at that level based solely on fundamentals. Take all the uncertainty away, and the price is much higher than that. If this company turns the corner, that point will be too late for me. It won't be high risk, high reward anymore.
" I have also convinced several other of my friends to invest based on the simple fact that it is trading under $1 because of all the uncertainty and risk. "
No, it's trading under $1 because the company isn't WORTH $1 per share. That price would give a market cap of almost $100 MILLION! if JAMN is LUCKY, they'll make $6 million in revenue this year. Do some research and find me a company that has a market cap of $100 million - or even $50 million that has revenue as low as $6 million per year. JAMN may grow (I doubt it), but do you understand how much they'd have to grow to be worth $50 million? I found a company that has a market cap of $12 million that did $1 BILLION in revenue last year.
" Rohan may not be much of a celebrity, but his name is good enough to sell coffee."
Coffee is a daily drink. Marley Coffee is overpriced. People will see it on the shelf, next to other brands, and they will notice that they have 8 ounces instead of 12 ounces for the same price as the brand they've been buying for years. People may like celebrities, but they're also VERY price conscious.
"So no, I don't care about the analysis of the financials. And no, I am not too blind to see it. "
Nobody investing in a company should ignore the financials. It's like I've always said - the JAMN people are just too emotionally invested in the Marley name to see the reality of the financial situation.
"$0.46 and technically overpriced at that level based solely on fundamentals. Take all the uncertainty away, and the price is much higher than that."
No, take away uncertainty and you have a company with no assets, no cash, customers that aren't paying them, etc. You know - reality.