As they stated, over the next 3 years they are projecting to grow their brand into 20,000 stores and at the moment they are locked in 7500. With initial costs for branding dropping margins will improve and the stock could easily be a 5-bagger in less than 3 years.
They're not "locked" in at 7,500 stores. There are reports that stores are removing it from the shelves as it's not selling - I just noticed that it's been removed from my local store. Remember how they started in 1,100 Krogers? Have you noticed that they haven't expanded into those other stores?