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Alkermes plc Message Board

  • jmbcapital jmbcapital Sep 18, 2010 11:08 AM Flag

    Could a more aggressive marketing plan help Vivitrol?

    I consider myself a well read and experienced person and have never heard of Vivitrol. The sales of Vivitrol have been disappointing up to this point but wonder if a more aggressive marketing plan was developed, it might help revenues?

    If it wasn't for the CEO on CNBC, I would never have heard of this drug and now will probably recommend it going forward to people that suffer from addictions. It will be interesting to see if Vivitrol gains momentum once approved for opiate addictions on Oct 12 and the effect if might have to the bottom line. Hopefully it will be a huge success while helping thousands, if not millions, of individuals.

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