The AOS idea is great BUT where is their product in it's journey to market. All I see is animal sprays.
Prove of concepts are great But
Beta field testing is a whole lot better. Show me the market acceptance and then we can talk again
Some investors require actual sales before they will buy shares, but they sacrifice big profits for much smaller ones because they have to pay much higher prices when they finally do establish a position.
More astute investors who are better at risk assessment establish positions earlier and reap the huge rewards.
Personally, I would rather buy shares at $1.00 rather than $5 or $10 that may be coming sooner than expected because I believe the time will be short to getting this technology to market through their licensing model. The technology has already been validated multiple times by the University of Alberta and by the USPTO granting patents.