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But they won't they are still losing money.HBO on the other hand doesn't require any special hardware ONLY for it. Everyone has a cable or sat box already (and they generally get it free). Also HBO's content is almost 100% EXCLUSIVE. What's exclusive about SiXM? Howard? Oprah?Most people just want commercial free music. For that, there are 100's of other, cheaper, easier ways.FYI, iPhone works on 3G/Edge, not just WiFi. And many things buffer ahead.What's that I'm hearing? Oh it's the sound of my Sat Radio going out as I drive under my beautiful tree covered street!!!!! Crappy technology.