Recently we learned the new iPHONE will come equipped with a SiriusXM tuner.
Sirius with it's exclusive content, live concerts, talk and sports has always been a threat to iTUNES $1 billion/quarter sales share. When SiriusXM CEO announced upcoming technologies in the pipeline that would allow for TIVO capabilities like flagging, downloading and playback, satellite radio 2.0 made the company an even bigger threat.
SiriusXM is being courted here and lured into the iTUNES store for a share of that growing billion-dollar quarterly cash. Apple needs SiriusXM for its unique content, including superstar shock jock Howard Stern.
Howard Stern will be available on iTUNES downloads on the iPHONE and eventually the iPOD. His new contract will grant him a share of those profits.
And remember this...
SiriusXM owns every episode of every Howard Stern broadcast in the history of Howard Stern.
Do you see those .99 cent downloads adding up to big $$$$ signs for SiriusXM, Howard Stern and Apple?
"I am especially excited that my show will now be heard through SIRIUS XM on mobile devices. Access to my show on mobile devices will open up additional opportunities for my fans to hear me wherever they are."--Howard Stern