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The business plan is not changing - it's just entering a phase that was planned out from the beginning. In a nutshell.Differentiate - Be different than AM/FM. No commercial interruptions.Merge with XMBuild a subscriber base and make the company independent of sponsorsFlip a switch to let in the sponsors when the subscriber base is large enough. Sell a majority stake to a large company like Verizon.Go global quickly and efficiently through cars, computers, and phones. Squeeze