As an investor relations professional (yes I've done the job as a career choice!), and speaking from experience, you spread good news out, to give it legs....nice legs, like Mary Hart lol haha. Seriously, good news today, probably more good news on Tuesday (never on a monday, you hide bad news on Monday and Friday afternoon lol). Good News Tuesday and Thursday (market is most captive on those two days---not scrambling after the weekend (Monday) or thinking about the week (Wednesday) or day dreaming about next weekend (Friday). So news today = good news. More good news Tuesday or Thursday, mark my words.
re read my post -- I said good news has legs...the earnings today (news) has legs. A buyback if/when announced will have legs....you don't put them together in one news release because u want the most mileage out of good news. get it? 2 news items = two weeks of good press etc. 1 news release with 2 items in it = ....can you fill in the blank Mr. oldandcrusty....good boy, I knew you could ;)