I really like this company and my kids are hooked on Yippy. My basis for investment is speculative, but based on month over month user base growth and a powerhouse brand in Yippy, I think this will pay off in a big way down the road in 2011.
Yippy has to continue to grow in user base. The site, search engine and browser are extremely reliable.
Just my opinion here, but my many years of work in and around tech companies and the knowledge of how important the brand is to a start-up leads me to believe that Yippy has the right stuff.