At the moment this is all about that huge block of calls sitting there at $12, that block must be made to expire worthless. Until the owner of those calls is destroyed we are stuck here. Money can be made by trading for the next few weeks by viewing $12 as the mid point of the trading range.
Today will be a better gauge of where the money is. I figure that jump to 13.92 the other day was someone building a short position. I am still holding a third of my position so it's all profit plus but when i see a good reason i will add to it.