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Radware Ltd. (RDWR) Message Board

  • tjmcnally tjmcnally Nov 2, 2000 2:28 PM Flag

    indirect channels are gaining traction

    Radware sells their products directly AND
    indirectly. Radware's indirect sales channels are gaining
    traction (see B of America report posted earlier)!


    This is great because Radware will now have a lot of
    extra feet on the street selling their equiptment. This
    gives Radware greater access to more markets, faster.
    And indirect sales generate very high margin revenues
    since they have no associated S&GA costs.

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    • Yup. It is a great strategy. One that has paid
      off big for a lot of companies. One that comes to
      mind is Juniper Networks. Selling through indirect
      channels allows a company to focus like a lazer on
      technology as opposed to marketing. It should pay off big
      for Radware in the coming quarters too, I would
      expect.

 
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