Radware sells their products directly AND indirectly. Radware's indirect sales channels are gaining traction (see B of America report posted earlier)!
This is great because Radware will now have a lot of extra feet on the street selling their equiptment. This gives Radware greater access to more markets, faster. And indirect sales generate very high margin revenues since they have no associated S&GA costs.
Yup. It is a great strategy. One that has paid off big for a lot of companies. One that comes to mind is Juniper Networks. Selling through indirect channels allows a company to focus like a lazer on technology as opposed to marketing. It should pay off big for Radware in the coming quarters too, I would expect.