I like this story, but for several quarters this company has awarded more and more shares and options internally while announcing 500,000 share buybacks in their quarterly earnings announcements. They are simply holding up the market price of the shares they award internally to officers and directors. Don't believe me? Look at yahoo insider transactions for NATH. It is self-serving and pathetic. The company has grown revenue over 10 years, but their asset value has remained the same throughout.