Based on options written in the last 90 days huge bets were placed on the $15 call! You know, $15 is a no brainer cause its going to $30 after earnings according to longs!
Let this be a good lesson, options at a close strike price are dangerous, always go with something you can cash in even if you are down on position at end of contract. The $12 range would of worked.
Those who opened the calls to take shares long will cry today, even if it closes at about 5.60 today with premium written, $15 calls will make nothing, and you paid a huge premium to buy stock at $15, you lost.
If you're long with common, today is the day you pull for it to close below $15 it benefits you even though you don't understand, it could finally give the sp a lift next week.
Although difficult for most to hear, the comment about dead money was correct, all 3 indexes have outperformed this so called value stock after the biggest earnings report since 2009.
Hopefully some of you are learnings as you go, when stocks run up big, you take some off the table, let the stock drop down and ad the shares back when its a value. The fear by most longs that they will miss the big run, keeps them from being a better investor!