This is what happens when you announce a secondary and don't bring it to market on a timely basis. Drip-Drip-Drip------Diluttion-Dilution--Dilution! A real amateur Hour at work.
Buy while you can or run for he hills.
How do you know they wont use the money raised in the offering to be immediately accretive?
If you listen to their last conference call they emphasize they need to pay down debt from an over leveraged position.Now because of a total lack of foresight they get to do it at $29 instead of $35!