If you are wondering if just simple ad clicks will bring revenue to the advertisers then think again. A very miniscule number of users click on ads on FB, and an even lesser number of them actually purchase anything. If there are no conversion of clicks to purchases, advertisers will no longer be interested in purchasing FB ads. And from all the articles coming out now, even advertisers say that it was completely unprofitable.
Here are two comments I ran across today. I have seen a lot more in the past.
- I ran two ads a day (travel discounts) for six months on FB which amounted to sales of ZERO. Users clicked on the ads and made nice comments on the page and then left to chat with fellow FB users. I closed my account with FB after the six months. Value of FB based on the revenue of $0.39 and a CEO who isn't interested in making money for his stock holders (Zuckerberg made that statement) is about $9.00 a share.
- Facebook advertising is extremely expensive and extremely ineffective. I tried it once (running ad) on Facebook and it drained my budget within hours and didn't make a single sale. The same type of ad running on Google would bring me some businesses and the same budget would last a whole day on Google. That's why Facebook is going to lose its sales because advertisers will find out, sooner or later.