CNN Money Apple buy Twitter? No way. By Philip Elmer-DeWitt July 28, 2012: 6:30 AM Apple doesn't need a social network. And Twitter doesn't need to cash out. FORTUNE -- Having posted a piece Friday suggesting -- right in the first sentence -- that Apple (AAPL) would never buy Twitter, my heart stopped briefly when I saw the headline Apple Officials Said to Consider Stake in Twitter in Saturday's New York Times. Could I have been wrong? I calmed down a bit when I read Evelyn Rusli and Nick Bilton's piece. These were discussions, not a deal. About an investment, not an acquisition. And the negotiations were over. Done. Kaput. The Wall Street Journal's catch-up-to-the-Times piece, posted a few hours later, made an acquisition seem even more remote. According to the Journal's "person familiar with the talks," the discussions occurred more than a year ago, not in "recent months" as the Times had it. Both papers implied, without actually saying it, that the proposed investment was never consummated.