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My take also. Insiders have information the public doesn't, they probably figure FB is a good buy at present prices.
Rule 1 rarely if ever buy what the news reports will happen, it rarely happens.
Two small insiders options may be under water. Once worked for a tech company who issued options, options for most employees under water the day they were issued.
Three most traders sold before this happened, now excellent time for pros to catch retail shorts napping.
So buy at open , which normally is the low of the day, now watch the shorts cover.