Q3 EARNINGS FOR FB- MORE USERS,MORE ENGAGEMENT,MORE MONEY. LINK.
Seeking Alpha "A Mobile Take on Q3 Tech Earnings" 11/18 By: Tech Crunch
First up, Facebook had a busy quarter, having welcomed its billionth member. Where was mobile in Facebook's earnings announcement? At the very top, Facebook co-founder and CEO, Mark Zuckerberg was on mobile about 10 seconds in to his remarks. And his prioritization and story was so clear, simple and strong that any fifth grader could understand it, let alone Wall Street analysts. To summarize his pitch, mobile enables Facebook to reach way more people. Mobile Facebook users open Facebook more frequently-mobile users are 70% likely to open Facebook on a given day, versus 40% if you're a PC-only Facebook user. And with the recent launch of Facebook's native iOS app, Zuckerberg showed that time and engagement on mobile Facebook was increasing.
More users, more engagement, more money. Simple. On top of that, Facebook has ditched HTML5 for a native iOS app that rocks. The Instagram acquisition has closed (and quadrupled users to 100 million), and has more traffic than Twitter on mobile in the U.S.