Matt Asay writes in a post on ReadWrite, that he recently took himself off Facebook (in solidarity with his 13-year-old son) and has felt immense relief. “This reprieve from the onslaught of social media and its attendant army of notifications (“Lonn likes your post. He really likes it!”) couldn’t have come at a better time,” he writes. “Now that Facebook’s Graph Search is set to make it even easier for random people that I’ve accepted as ‘friends’ to search my interests and take action based on them. (‘Hey! I like The Hobbit, too! Want to go to the community theatre’s production of Bilbo and Me?’)”
The fear for Facebook is that given the tools to more actively (and conveniently) control their content, users will absent themselves from the commons that Graph search requires to be robust—they will make themselves “sparse.” But the
converse is that people will have one too many experiences of being overexposed and, like Asay suggests he is considering doing, “completely remove” themselves from the service.