Most people don't feel one way or another, they just go on to FB to see what happening, check events they are invited too, post a few pictures, look at some friends pictures or read the latest gossip. It allows you to feel connected to all your friends even when you are far away or busy. You just flip on your phone whenever you are bored or have a minute. Now you can buy people gifts based on all of their personal "likes". I see FB replacing the many of the tools/apps which run on dedicated operating systems as we know of it today. Eventually when everything is in the cloud, FB will be a starting point for all of your personal interactions.