Seeking Alpha 1/28/13 By: Jason Cimpi
Facebook CEO Mark Zuckerberg understands better than anyone how important mobile is to his business. Though mobile represented only 6% of Facebook's $3.5 billion in revenue (nine months ended Sept. 30), Zuckerberg believes it will overtake desktop ads in the future. This prophecy could happen quicker than many people believe. eMarketer expects Facebook to report $851 million in mobile ad revenue -- an estimated 150% annual increase -- in 2013.
Mobile ads will be an integral part of Facebook's future success. In fact, strong mobile revenue guidance could bring FB back above $100 billion market capitalization. I'm a big believer in FB, which is why I advised readers to buy the stock at $19 last year. I still own my shares and may add more after this week's earnings announcement.