...Strong 4Q mobile performance should strengthen belief in the long-term story, though some “whisper” expectations were unreasonably high. Importantly, desktop ad revenue was up as well. New products: Facebook Exchange (FBX), Custom Audiences, Offers and mobile app installs, etc. seem very promising and should continue to drive strong top-line growth. FB plans to step up spending to capture these and many other opportunities (FB Gifts, etc.) ahead.
The analyst reiterated Facebook at Buy with a price target of $37.