Whenever there is a Facebook change, there is always immediate backlash and then people get used to it. In 2006 when the news feed was first introduced, people hated it which in fact is what the article you're quoting without citation is referring too. Now the newsfeed is the main reason anyone uses Facebook. Yes, the news feed did not always have ads on it. It does now and I will admit the placement within the newsfeed on a desktop is not ideal, but the mobile placement is more organic. The update they will announce on Thursday gives Facebook a chance to improve the ad experience for users. I'm not promising that it will be a major improvement, but the chance is there. We'll just have to find out.
What I'm getting at is that your quotations out of context are useless and misleading at this point. Good luck everyone.