What is ZUCK doing wrong? Wall Street told them they could get X number of dollars for them if they went public. So they went public and folks who thought they would make a bundle have lost a lot and losing more. Wall street did do this deal so the public could make money. If they had not overpriced it by so much they would have taking it long. Now the thing to do is short. Wall street could take it up. Obviously that is not the plan at this time so you see lower highs and lower lows.