Article ----- 1 Chart Shows Facebook's Massive Opportunity
By Daniel Sparks | More Articles | Save For Later
Mobile is certainly the story over at Facebook (NASDAQ: FB ) . And, fortunately for investors, the story is just beginning.Though mobile app ads are just one area of Facebook's mobile advertising, it shows just how fast the company is moving to maximize mobile monetization. Even more, ad products like this will actually do better on mobile devices than on desktops, allowing developers to display an ad for a compatible app on the right device to the right person.
Facebook's mobile story is just beginning. Investors should expect mobile ad revenue as a percentage of total ad revenue to continue to soar over the next several quarters. And, more important, mobile ARPUshould continue to close its trailing gap behind desktop ARPU, significantly boosting the company's overall revenue