Survey Finds 51% of Brands Prefer Advertising on Facebook image
Quite simply, brands prefer Facebook because it is by far the most populated social network. As of March of this year Facebook has claimed 1.1 billion active users worldwide. Among the largest markets, according to Socialbakers’ statistics, over 78% of Internet users in the United States are on Facebook, with 68% in the United Kingdom, and almost 76% in Australia. A social network of this magnitude produces connections between brands and fans, and friends of fans that were previously impossible to notice.
According to a recent survey conducted by Socialbakers, of the four of the biggest social networks Facebooktrumps Twitter, LinkedIn and YouTube. But there are reasons besides population size that make Facebook an exciting place for advertisers