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Facebook, Inc. (FB) Message Board

  • oldncresty oldncresty Dec 1, 2013 11:15 PM Flag

    Thanksgiving online sales up, mobile up — and Facebook converting 84% better than Pinterest

    """""interestingly, orders originating on Facebook were higher-value than those starting on Pinterest. Usually Pinterest drives higher order value, but today the average shopping expedition that began at Facebook was worth $106.86, versus $102.79 from Pinterest. In addition, Facebook referrals converted a shocking 84 percent more than Pinterest referrals … “perhaps indicating stronger confidence in network recommendations,” IBM said."""""""

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