As long as the analyst is not Pachter or that piece of sh*t at S&P (downgraded the stock at 6.15), I think it's good to hear positivity from the analyst community. If Borderlands continues to sell well, then we're going to be able to add it to Modern Warfare, Mario, Assassins Creed, 2k10, etc. to the hits this Christmas.
It was nice seeing Borderlands and 2K10 commercials last night on South Park. That's probably the best show to advertise for gamers.