Should you listen to Wallisweaver, Marsavian, Semi-conductor guy or Alexander D.?
Yes, but... by jemima puddle-duck on Friday, January 04, 2013
Impressive though all this engineering is, in the real world what is the unique selling point for this? Normal people (not solipsistic geeks) don't care what's inside their phone, and the promise of their new phone being slighty faster than another phone is irrelevant. And for manufacturers, why ditch decades of ARM knowledge to lock yourself into one supplier. The only differentiator is cost, and I don't see Intel undercutting ARM any time soon.
The only metric that matters is whether normal human beings get any value from it. This just seems like (indirect) marketing by Intel for a chip that has no raison d'etre. I'm hearing lots of "What" here, but no "Why". This is the analysis I'm interested in.
Consider by mugiebahar on Friday, January 04, 2013
While I always enjoy reading here, I have to admit this article is not 1 of them. I'm not slinging mud or anything but rather I think it's highly subjective to consider @ this point intel is in good standing to make in roads. I agree intel has the technology/money/resources/will power to make a killer chip that sips power better then anyone. But as so many have pointed out and cannot be changed, Intel doesn't have the ability to do it for a cheap competitive price. ARM has always will always be better in that. It's all about how a company is built. ARM doesn't need to finance a foundry much less several like intel. With over head and size comes problems changing business models, especially in manufacturing. The thing is while we don't know yet what the future holds as to the amount of things we will do on a phone, I can guarantee I won't be ripping a DVD, making CAD drawings on it. So fundamentally we will hit a wall that the cost is not worth the money. Am I wrong? While I know what the article is pointing to, which is a strong class leading, watt sipping intel. But they cannot win or be as noteworthy as the article points out. You can't ask a company to devalue their products, Why? Because you lose either because 1) you look desperate or 2) you acknowledge that you where ripping people off before. While they may have had legitimate reasons for pricing, or that technology brought prices down its perception that's the killer. Is Atom bad? No. But ask regular joe, he'll tell you it's #$%$ but why? Price and perception. Intel did something's right and sme wrong. They should have realized a while back desktops were good enough and push mobile chips to the better lower cost production. But now a company so heavy on top can switch just like that. Now ether they will have to restructure to be competitive in the mobile arena or just play second fiddle. But they can't right now (unless they change) be a mobile king as they are on the desk top only because of company structure nothing else.