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Intel Corporation Message Board

  • wallisweaver wallisweaver Jan 16, 2013 8:40 PM Flag

    Qualcomm Confusion

    While we're on the topic of category confusion, or actually just confusion in general, we may as well broach Qualcomm's keynote. A week later, it's still not clear what Big Bird, Guillermo del Toro, Desmond Tutu and Alice Eve (from Star Trek Into Darkness) really brought to the chip designer's live show, and frankly Steve Ballmer's appearance was awkward too. But the confusion runs even deeper than that.

    Qualcomm represents the cutting edge of ARM-based chip innovation, and not for a split second do we doubt the technical achievement of the new Snapdragon 800 and 600. These processors will take an already excellent chip -- the S4 Pro -- and give it as much as 75 percent more CPU grunt and 50 percent better graphics, in addition to a doubling of GPU compute. That's a recipe for almost guaranteed success, but at the same time there's a critical chapter missing from Qualcomm's narrative.

    "There's a critical chapter missing from Qualcomm's narrative."

    The void in Qualcomm's presentation is this: if the Snapdragon 800 is really as amazing as it looks, why isn't it being put forward as a chip for hard-nosed computing?

    From Engadget

    Sentiment: Strong Buy

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