The OEM should accept or refuse based on what is best for them. If building an Ultrabook is best for them, that is what they should do. If not building an Ultrabook is best for them, then they shouldn't.
That is what was always going to happen anyway. If the OEM chose to build Ultrabook systems per the specifications, they could then participate in the the Ultrabook Fund.
from Toms Hardware ...
There was a concern that Ultrabooks won't be able to come in under the $1000 mark with compelling performance and features, but such worries will soon be put to rest. Intel today announced a $300 million "Ultrabook Fund" to help drive innovation in this new category of devices.
The Intel Capital Ultrabook Fund aims to invest in companies building hardware and software technologies focused on enhancing how people interact with Ultrabooks such as through sensors and touch, achieving all-day usage through longer battery life, enabling innovative physical designs and improved storage capacity. The overall goal of the fund, which will be invested over the next 3-4 years, is to create a "cycle of innovation and system capabilities."
alexd wrote: The OEM should accept or refuse based on what is best for them. If building an Ultrabook is best for them, that is what they should do. If not building an Ultrabook is best for them, then they shouldn't.
Why does INTC get to define what an Ultrabook configuration is? They supply a chip not the product. I guess they have a trademark on the name right?
In any case, I can't see why any OEM who chooses to use an INTC chip for their own design they believe there is a strong consumer demand for should have to pay a price (in the sense that they don't get the ultrabook 'discount') to build that product instead of the one INTC thinks they should build. I say BOO to INTC for trying to mandate what consumers should want.