Haswell CPU pricing leaks, suggests Intel is shifting focus to low- and mid-range
This makes a lot of sense, when you remember that Haswell is envisioned by Intel as a one-size-fits-all chip, equally at home in desktops, laptops, ultrabooks, and tablets (but not smartphones). Not only is Haswell expected to be around 10-15% faster than Ivy Bridge, but its integrated GPU is expected to double the performance of Ivy Bridge’s HD 4000 iGPU. If that wasn’t enough, Haswell was intentionally designed to optimize the power reductions afforded by Intel’s early jump to the 22nm FinFET process node — in short, Haswell should be the most efficient, high-power chip on the market, with some SKUs reaching TDPs as low as 7W, barely more than the ARM Cortex-A15. With Intel also attacking the ARM/mobile space with Bay Trail, this year could be very exciting for Intel indeed — and a horrible year for AMD and its marginalized APUs.
I'm confused why this would be a horrible year for AMD, given that their integrated GPUs are far superior to IvyBridge and even Haswell's GPU. If I was building a tablet I'd rather pick a slightly weaker CPU and far stronger GPU, than the other way around.
If TDP is comparative between the two product offerings (and I don't know if they will be) then beefier GPU is what counts. Look at what Sony/Microsoft choose.
It makes sense for Intel to use Haswell to initially focus on the high-volume low-to-mid market where ARM competes. Intel already holds the high ground and there's nothing to challenge them in that space. They can add Haswell to the high end later.
[Looks like Intel is able to improve performance while maintaining price the same. This is the power of having a process lead. Here's another article:]
"Pricing has leaked for Intel's next-generation Haswell architecture processors. Set to replace the Ive Bridge generation, a June launch for the chips is expected to bring 10 percent sequential CPU performance increase, twice the vector processing performance, and as much as double the GPU performance over predecessors.
The prices (coming courtesy of VR Zone Chinese), are yet to be confirmed by Intel, but give a hint at what to expect for the boxed retail editions. If accurate, they seem more or less in line with the pricing established by the Ivy Bridge generation processors. The leaked prices are as follows"