While Microsoft executives have been hinting at the arrival of a Windows 8 update, codenamed Blue, two Acer execs have been voicing their approval of planned changes for the OS. Speaking to The Wall Street Journal, Acer president Jim Wong explained that Microsoft is making alterations "at a high percentage" rate thanks to OEM input. Arguing that the world is not going 100 percent touch in the next five years, he says "touch makes a lot of possibilities for PCs," but that "you need to take care of the rest of the world that doesn’t need touch" too.
Windows chief Julie Larson-Green dropped big hints about changes for non-touch use of Microsoft's Windows 8 operating system recently. Speaking at the Wired Business Conference earlier this week she reiterated previous comments from Windows CFO Tami Reller that Windows 8.1 will include changes based on user feedback. Discussing the potential return of the Start button, Larson-Green said that "there has been meaningful discussion" within Microsoft. Windows 8.1 is expected to include a Start button and boot-to-desktop option.
Acer CEO and chairman JT Wang is also optimistic about Microsoft's plans. "In the past we consider they [Microsoft] live in heaven," he said to The Wall Street Journal. "But now they go down to earth and they start to learn how people living on earth think." Wang's comments follow his outspoken views about Microsoft's Surface RT tablet ahead of its launch, asking the software maker to "think twice" about entering the hardware market. Microsoft's change of approach follows the departure of former Windows chief Steven Sinofsky in November. Sinofsky was known to aggressively maintain his control over the company's Windows division — making it difficult to execute internal collaboration and product changes.
... a more immediate change is that Windows 8 devices are about to get much more price-competitive. The price premium of a Windows 8 tablet over an Android one is now at least $150. That gap could shrink to around $50 this year, putting sticker prices of Windows 8 tablets below $300, said Jerry Shen, chief executive of Taiwanese PC maker Asustek Computer Inc.
I believe for the 7" RT to effectively compete and establish any sort of market share they will need to come very close, or at current Nexxus level pricing. If they have a decent product they should just implement the original X-box marketing strategy of inundating the market with commercials along with effective pricing. The current crop of RT commercials are pretty lame by focusing on the snap-on keyboard, and not addressing the overall experience.