Intel planning new devices unit led by former Apple exec
[Ask and ye shall receive...]
Microsoft has been at the forefront of technology news this morning with the new Xbox One gaming console, but its close partner Intel might have some consumer device news of its own soon.
For starters, Reuters reported on Tuesday that the processor giant's new chief executive officer Brian Krzanich is shaking things up a bit with a new devices unit.
AllThingsD followed up with another report that Mike Bell, general manager of Intel's mobile and communications group (and also a former Apple and Palm executive), wil be leading the new division.
Intel's mobile strategy had been stalled a bit, but a new renewed commitment has been demonstrated through plans for cheaper Ultrabooks and the recent debut of the low-power Silvermont System-on-a-Chip architecture.
To recall, Intel named then-chief operating officer Krzanich as CEO, replacing Paul Otellini.
Krzanich officially stepped up to the plate last week.
The restructure and addition of this department would mark Krzanich's first major strategic move as CEO while also stepping up Intel's mobile roadmap considerably.
The big picture here is that Intel is funding innovation. Apple took itself out of the leadership role a couple of years ago. The industry has certainly needed investment and leadership in this area. While Intel really can't be the next Apple since its not a consumer products company the point is clear that a few mildly successful new products can change the fortune of Intel. For years Intel has been investing five years out or further in R&D. Very few companies can afford to do this.
The question is why has it taken Intel this long to be in this position? It wasn't too long ago that Intel was working at full capacity and perhaps had products on allocation. With all it's new volume Intel is signaling that it wants to be more than a me too commodity SoC player that others on here have predicted. Also, five years ago Steve Jobs was alive and in charge of the helm of Apple's destiny. Had he lived industry leadership in innovation would have been much harder with Apple able to seize on new innovations better than anybody else in the industry. What you are seeing right now is a leaderless industry with slightly modified versions of the same stuff we've had for the last three years. The industry is craving change.
The bigger news is that it seems Dadi is being shown the door (either voluntarily or not). Looks like a pretty significant change in leadership. IMO, like most shareholders, the Board wasnt happy with either Otellini or Dadi's performance. Otellini & his team might gone done as the worst leadership team Intel ever had.