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Intel Corporation Message Board

  • wallisweaver wallisweaver Sep 19, 2013 11:04 AM Flag

    Forbes: Is Apple's 64-Bit A7 Processor Hype Just More Reality Distortion Field?

    "Co-Founder and CEO, Steve Jobs had a business acumen and charisma that seemingly affected everyone around him, from employees to developers and of course, customers. Jobs’ famed “reality distortion field” was a phrase that was coined as sort of a jab at the man and the company but in reality it was really the sincerest form of flattery. That’s why Apple’s stock is where it is today; great design and even better marketing.

    This week’s Apple 5S and 5C announcements marked a very different era for Apple, with stiff competition from various major brand name competitors and frankly a product offering in smartphones that, until this week at least, trailed the competition by a fairly significant margin. We can tap dance around it but Samsung, Motorola, Nokia NOK -0.3% and HTC (just to name a few) all have more powerful, better equipped devices over the previous generation iPhone 5. So the bar was set high this week for Apple. Many critics feel the company fell short, some people are mixed, while still others are drinking deep on Apple Kool-Aid.

    I don’t drink Kool-Aid. Never liked the stuff and I think we owe it to ourselves to collectively question whether or not Apple’s “reality distortion field” is in effect when we consider how revolutionary the iPhone 5S is and if Apple’s 64-bit A7 processor under its shiny casing will be all its cracked up to be when the device hits the market in volume.

    Frankly, I’m more encouraged by Apple’s M7 companion chip, the “Motion Co-Processor.” By the way, Google GOOG -0.46%-Motorola’s Moto X has these co-processor complexes as well, with natural language and motion gesture co-processing engines on board (still amazing?). I think it makes sense to offload the CPU with dedicated hardware resources to accomplish these heavier tasks, but the wiz-bang 64-bit Apple A7 processor that will likely be strapped to 2GB of RAM definitely requires some digestion before we get all giddy about Apple’s seemingly amazing feat of engineering."

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