Yup, you sounds very accomplished. You accomplished moving around a lot. Your a historical auto jockey trying to understand what you never will. Keep asking that question about the iPod. Ask one of the kids, why do you have that iPod instead of one of the MANY other MP3 players that are available??? Forget the crap about "second largest purchase", remember your car sales seminars, and dig the notes out about emotion, and want, versus NEED. I need transportation, but I WANT a Tesla.