By right the company would expect a major jump in stock price after reporting good earnings.
If the earnings are really good, why is there a need of this psychological game so briefly before earnings. If I was CEO, I would llike to reserve a split, which is known to drive the stock price higher, for a period a bit away from a record earnings report. Of course I am not CEO and may not see the complete picture.
Doing the stock split will make the price per share lower, by about 33%. If they report a record earning, expect the share price to jump higher than it would jump pre-split. Its psychology really - its easier for the price of a stock to go from 40 to 50 than it is for it to go from 70 to 80.
i think they are flooding the market with stock... it can be a blessing but it can also put the brakes on the buyers... i hope to sell and then buy back when things settle... i have till friday to sell... after friday its too late......