Translation: expanded promotional allowance to move inventory
Office Depot isn't going to eat the cost of setting up and running 3D printers in 150 stores. DDD will through an allowance. That's a downside of trying to break into the retail market. If it works, it doesn't matter; if it doesn't work, margins take a hit.
You remind me of the republicans who are continually criticizing the President... it doesn't matter WHAT DDD does... you will find some way to spin it negatively to suit your current need and position.