Either a whole bunch of people woke up and relized that $34 mil is dirt cheap for the stock, there is news in the works, or some research firm recommended the stock to it's clients in an internal reseach report. No one gives a damn about the newsletter.
Personally I think Hansen was negotiating the buyout of their contract and decided it makes more sense to buy the company in an all stock deal. They have the distribution and capital to create real value in the Brands especially True Blue. Mcrae may be realizing it is time to cash in his chips and let the right company take Leading Brands to the next level. A stock deal at $5-7 per share is nothing for Hansen with their 3.3 billion market cap. I think they pay fair value for True Blue and get the rest of the business for free.