Given gets FDA OK for real-time endoscopy video Tue Jun 13, 2006 8:55am ET Email This Article | Print This Article | Reprints [-] Text [+] CHICAGO, June 13 (Reuters) - Given Imaging Ltd. (GIVN.O: Quote, Profile, Research) on Tuesday said it received U.S. Food and Drug Administration approval for an endoscopy device that allows physicians to view real-time images from a tiny disposable camera ingested by the patient.
Real-time viewing via a handheld device of images from the company's disposable PillCam video capsule is intended to improve physician readings of esophageal and small bowel procedures, the company said.
Today's big news of FDA approval did not help the stock.on 6/14,you are going to speak at Needham.If these two events do not help the stock price--please consider the following: 1)For 3/6 months--give presentations where absolutely necessary. 2)Olympus is likely to give you many surprises over next 6/12 months.GET PREPARED. a)Strengthen product development by aligning with RF System lab.of Japan(Norika3)with their next generation development.They did great in Dental market.Small company but ver innovative.You need this addition to compete with Olympus. READ the abstracts on Olympus presented at DDW-2006 by Hamburg doctors,American doctors and Japanese doctors.They have a very good Capsule along with outside equipment.If CCD truly gives a better image--Have it ready in your next PillCam.Don't fall in RCA thinking trap--Sony won. b)Get exclusive to 7039453 if Olympus has not already done so.Strengthen your hand in patents.Read 5604531 without claims 1,2,3 and 11.You don't need anyone to tell you that your basic patent is now weaker than you are being led to believe.PLAY SAFE as this battle could be more costly.DO NOT ALLOW Olympus to strengthen its position in patents. c) BE REALISTIC and question all the assumptions about Product/Patents/marketing/manufacturing.FRESH THINKING can save GIVN against Olympus.BIG MACK truck is behind you--WATCH OUT.YOU CAN DO IT.