'Camera in a Pill' Endoscopy Sees Increasing Acceptance and Sales
Driven by innovative devices such as capsule endoscopes, the entire gastrointestinal device market grew to $14.6 billion in 2011, according to healthcare market research publisher Kalorama Information. Capsule endoscopy has been one of the fastest areas of revenue growth for manufacturers, charting 12.9% growth annually since 2007. The finding comes from Kalorama's recent study, The World Market for Gastrointestinal Devices.
The major companies supplying this niche area include Given Imaging and Olympus Corporation. The main source of revenue for Given Imaging is the PillCam Capsule. The system consists of a miniature video camera inside an ingestible, disposable capsule. The communication outside the body is accomplished by wireless technology and the company's software. Given Imaging originally launched the small bowel (SB) capsule endoscopy platform system in 2001. Currently the company is continuing to roll-out its second generation PillCams. In September 2007, Olympus announced the launch of the Endo Capsule for visualizing small bowel mucosa. It is part of the EnteroPro brand of products designed to be a total solution for physicians. The product offers automatic lighting using six LEDs, two images per second transmission, and recording a time of approximately eight hours.
The advancing technology of capsule endoscopy systems, the increasing number of procedures using the technology, and growing education about the systems will contribute to high growth during the forecast period discussed in Kalorama's report. More information and detailed company profiles can be obtained in the report, The World Market for Gastrointestinal Devices.