The question is probably usually the same. How well are sales of the tablets actually going, esp. the "Ultra"? And 2ndly, how much is the company's success / profitability dependent upon those tablet sales? Traders are either too uncertain about either or both questions, or they're placing their bets. (The 2nd question interests me more. I've seen little in the way of promotions, and heard less about compelling features of the tablet to spur sales or incentivize a switch from a Kindle Fire, etc. My 9-yr.-old grand-daughter wanted an iPod Nano, like her friends have.) Sales of the tablet come down to "loyal" LeapFrog customer support, and many in that loyal customer base bought a similar tablet in 2011 or 2012. Finally, traders are speculating whether or whether not the company represents a realistic buy-out candidate.