Plug Power and FCEL are totally different in markets, equipment, and business models. The good news from PLUG seems to be what is pulling up the share price. But consider how the two companies' products do intersect. PLUG is beginning to penetrate truck refrigeration and airport markets, in addition to the warehouse forklift operations. As these operations convert more and more to PLUG units, the cost of hydrogen will be a major consideration. All these places are also large consumers of power and need heating and cooling. The operations therefore become targets for fuel cell tri-generation system in a way that other places aren't. MCFCs become more cost effective with the addition of on-site hydrogen usage.
to add to this theme even a relatively dirty fuel like coal could be gasified and used as a feed source making it relatively green. Areas like W Virginia need to invest in this technology instead of trying to do business as usual
Just think about the hydrogen powered fuel cell cars coming out. Toyota, Honda, Hyundai plan to have them out in the next few years. Infrastructure is what FCEL can provide. The price of FCEL by then? Buyout?
One other point about this. Even if a company hesitates to make the investment in a MCFC to generate hydrogen, the municipality where it is located may decide that it is worthwhile for power production, with the added benefit of selling the hydrogen for the plug cells, or a hydrogen filling station in town.