I've followed this stock for years. My first purchase was 100 shares at 42.xx in 1978.It split in '79, '81, 83, 95, & 96.My original 100 shares is now 3200 shares at $62.I now own 18,200 shares and my ROI is 18.2%.You could do worse. It's best to Dollar cost with extras on pullbacks. I bought 200 shares at $27.50 in Nov 1990 when the PE was Waaaaay down.I predict another split by Dec '99. Oh, you can correlate splits with $4.00 per share earnings better than with a particular share price or PE.