This retailer is doing all the right things. Product is good, price point is attractive, merchandising is solid and sales are jumping! There aren't many in this category that have shown several months of double digit increases the way ZUMZ has. This is a great sign for the Holidays and we are setting up for three straight months of additional increases that should allow the company to continue to increase guidance as they did last quarter. The shorts are in a lot of trouble at this juncture. Look for the stock to consolidate quickly at these levels and then set new highs.